Analysis of the concept of website traffic statistics and website access analysis

The basic meaning of website traffic statistics:

?? website traffic statistics, refers to the relevant indexes of website access statistics, website traffic statistical indicators commonly used include three categories: (1) independent website traffic index, the number of users, as in certain statistical period the total number of users to the web site, web browsing, the number of each user the number of page views; (2) user behavior indicators, such as user search source website, user’s engine and keywords, at different times of the traffic situation; (3) the user to browse the site, such as the name of Internet users, the user’s browser type and version, the visitor computer resolution display mode.

?? the basic meaning of website access analysis:

?? the website access analysis (sometimes use "traffic analysis", "traffic statistical analysis", "website statistical analysis" and other similar concepts), refers to the condition of obtaining basic data of the website traffic statistics, related data statistics and analysis, found that users visit web site from the law, and combine these rules and network marketing strategy, so as to find out the possible problems of the current network marketing activities, and provide the basis for further modification or re enactment of network marketing strategy.

?? thus, site traffic statistical analysis and site visit different levels belong to the same problem, their contents are different, also determines the form and means are different, accordingly, the network marketing management functions are not the same.

?? why should discuss the statistics and analysis of website traffic difference

?? on site traffic statistical analysis of value, the new competitiveness of a number of articles involved in the report on the network marketing program, such as the analysis of site traffic statistics analysis of online store management, online store value method to improve customer loyalty, the website traffic statistics value has not been fully aware of the enterprise management personnel. FAQ and statistical analysis report on the website, also focuses on the analysis of the website traffic statistics function.

?? on a number of foreign research institutions have confirmed the site traffic statistical analysis for the effect of network marketing value, but in the network marketing management practice, statistical analysis to access the site is far from the role play. According to the new understanding of competitiveness on the part of the web, and even some several years of operating history and a certain scale of the website also rarely benefit from site traffic statistical analysis, some sites even never visit the website for data analysis, more sites are just to see changes in traffic, or at best a general idea about the visitor the sources, such as through the search engine has brought the number of users, and users mainly use the keyword search and what came to the site etc..

?? in fact, website keywords and user use data only website traffic statistics, general network.

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