T circle of business coffee cup long out of the incubator

coffee mellow slightly bitter, so it is the process of entrepreneurship. Today, coffee and coffee shops so popular, one of the reasons is that people accept it: location of sober, insight, politeness, presence, distance, comfort, elegant, romantic, this is 400 years in the formation and evolution of the concept of communication. In fact, coffee and coffee shops in the history of the different views of the debate is fame, new ideas and new things into society coerced the. This in the coffee shop in the history of culture, a book, there is a clear record.

in the current China, pan IT industry entrepreneurial wave so raging, such as 2010~2012, only Beijing Zhongguancun each year will add nearly 4000 scientific and technological enterprises, entrepreneurs and aspiring hand funds for the project investors, here to become a number of unique scenery. They are keen to talk about technology and business, talent and teamwork, products and make money, dreams and reality……

entrepreneur seeks to create new business models, they demand it spawned a new business, which is focused on providing social platform, business circles business for these IT entrepreneurs and venture capitalists, and even provide the cafe business incubator platform.

however, the reporter found in the interview, this special industry has two problems: first, set the industry led to a second, these business puffiness; IT circle of business enterprises, more than half at a loss, only about 10% profit.


entrepreneurial social needs spawned circle business

under the guidance of private capital in China IT circle, not the lack of entrepreneurs.

taking Bohai, Tianjin and Beijing as an example. Beijing city industry and Commerce Bureau Information Center, a statistical data show that in 2009 ~2012, the number of newly established enterprises in Beijing demonstration area of Zhongguancun reached 3, respectively, 3614, a breakthrough of nearly 4000 and. Recently, Tianjin science and technology giant leader to promote the work of the organization to promote the release of the news, only in the first half of this year, the number of new science and technology enterprises in Tianjin 7863. Entrepreneurs in the pursuit of commercial success, creating a new business model, that is, around this huge IT business groups, such as the exchange of experience, business office, business counseling, venture financing demand gradually extended, forming a new business chain.

In the case of coffee

beta. In 2008, when he was Alipay’s chief planner of the user experience and the white crow, often IT circle of friends gathered in their friend or family talked about the IT creative, in the course of time, he has opened a cafe "parlor" idea.

The year of

, the white crow found 30 to Internet circle of friends, choose from the Alibaba and the Hangzhou digital entertainment industry park near Xihu District Cape Road No. 41, officially launched beta coffee.

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