I made a long time of advertising, but also a lot of contact with the classified ads website customers, such as 58, VEKEE, Kijiji and so on, they are rather a selling point, but it is very difficult to make money, perhaps put in 5 million dollars, can get a NO.1 name only. I once asked Yao Jinbo why he asked me the newspaper classified ads, how to make money, why can the classified ads in the newspaper to do so, I nodded at the time, indeed, this is the profit pattern, but make it in the pure stand on the implementation of the classified ads, still a bit difficult, if only the newspaper the classified ads that several pieces of hair, you will see every day? If the classified ads in the form of the alliance to the major sites, whether it can achieve the same effect on the newspaper?
advertising alliance model to make money you win, you get a commission from the chief here, have to rely on you, and you take a cut from advertisers, to achieve win-win situation. Now the major portals in alliance to do PPC, dogskin plaster is pasted, classified ads, and even have no classified ads that advantage, such as advertising on SINA PPC, first you have to have their own site, but as individuals usually can not be achieved, and classified ads with bidding the ranking, you can directly display advertising content and contact information in the above, if the small enough posted, then give them a filled with content classified advertising page.
if the combination of the three, the advertising alliance is to make money, PPC can make advertising alliance to make more money, and at the same time can make use of this snowball way free of charge to do a very big classifieds site.