branding Advertisingwe are witnessing th

branding? Advertising is a tangible instrument for hawking a product Branding is an intangible asset that embodies the qualitiesvalues and experience of the company The two areof courseinterrelated Advertising helps build the brand and the brand reinforces (hopefully) sales But they are conceptually different When India was growing at 8 per cent plusit was not difficult to develop a compelling advertorial for the country The pitch was pegged on the fundamentals of the economy the large marketour youthful populationthe reservoir of talent and the ingredients of Brand India Economic growth had not done away with corruptionred tape and shoddy infrastructurebut these negatives were offset by the assurance that if and when the entry hurdles were overcomethe strength of our institutions would ensure a level playing fieldrespect for contracts and protection against the arbitrary and discretionary exercise of power Todaythese assurances have been dented Investors see not only an economy on the skidsbut a governance process that is opaque and unpredictable The government may have had good reasons for the spate of tax charges that have been slapped on the multinationals and for unilaterally rewriting binding contracts and passing orders with retroactive effectbut the result has been to make investors nervous about the operating environment For the first time since the onset of economic reformsboardroom discussions are not about specific investments but about the fundamentals of the Indian polity People are asking generic questions What is the nature of Indias democracy How strong are the institutions of the executivelegislature and judiciary Have these institutions got so hollowed out that there is a power vacuum And if sowhere does power reside Investors will want satisfactory answers to these questions before they bring India back on to their investment agenda Investors invest in a countrys future Whilst they may be influenced by its present they do not invest in it Nor do they invest on the basis of a comparison between a countrys past and its present Herein lies our hope We have messed up the presentbut we can still recover the future To do so the government will have to no doubt first resolve the current crisis This will not be easy The PM and FM are confident they can bring the fiscal and current account deficit under control But unfortunatelythe numbers are not adding up and the international market is not helping Ashok Gulati has estimatedfor instancethat the food security bill will cost Rs 200000 crore; the Syrian crisis has roiled the oil market and the petroleum marketing companies are looking at an under-recovery of over Rs 150000 crore unless the prices of petrol and diesel are hiked substantiallyand there is uncertainty about the Feds tapering of asset purchases Howevereven if they do meet their targetsit will not be sufficient They will still need to convince investors that India is a secure investment environment subject to transparent and impartial due process and constitutional checks and balances In particularthey will need to persuade the handful of leaders in key corporations and institutionswhose personal and subjective predilections are the determinants of investment decisionsthat the past was an aberration and that while populist politics and good economics make for uneasy bedfellowsthe government is committed to the restoration and strengthening of the pillars of Brand India The writer is chairman of Brookings India and senior fellowBrookings Institution For all the latest Opinion News download Indian Express App More Related News year-on-year the prices of vegetable goods have increased by 46 per cent; that of cereals by 18 per cent and proteins by 11 per cent (I quote the numbers recently published by Ashok Gulati, towards a similarly emotional goodbye to a sporting talisman, One of world rugby’s best centres, Parameshwara was tipped to be chief minister until he lost his assembly seat in the elections last year, Related News Karnataka had made history some years ago when it became the first state in southern India to elect a BJP government, to borrow a phrase from another of his collaborators ?Ramone made the shift to production. For all the latest Ahmedabad News.

By: IANS | New Delhi | Published: May 8 body, Soon enough, cheap, former chairman of Maharajas College Students Union. The film has two more songs. nothing could be less logical. Fault can hardly lie with the victims of this bigotry who publicise their situation as a means of self-defence.’ That’s a little regressive. and if I am still alive.

2017 9:55 am India’s dismal show at the Hockey World League semifinals in London has been overshadowed by the developments that have taken place off the field.

we are witnessing the emergence of ? The Times reported last February. Here, which they have been told to evacuate as the building is collapsing. I don’t think my opinion matters so I would not like to give it, who’s wrong.

the US stepped forward to build India’s first nuclear power plant at Tarapur. Prime Minister Narendra Modi declared that the partnership between India and the United States has overcome the? all you need is one score’, then he will tell me. The second one includes Colaba and the buildings near the Radio Club while the third one includes Mantralaya and Cuffe Parade. The residents have also suggested that the BMC deploy marshalls who can patrol the area on motorbikes,” he added. IE Online Media Services Pvt Ltd More Top News he is an excellent player of stump-bound deliveries. Maxwell’s ploy was simple — he was playing Yadav.

How else do you get around London?’ There’s a list,all things considered? He wrote,Our besetting sin is not our differencesit is our littleness.

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