big update, many webmaster reverse, Baidu related domain greatly increased, but few people appear included reducing the snapshot, status, website main keywords be right down, I graduated from the design of computer network is also facing a similar situation. Today’s mask for everyone to analyze the common web site down the right reasons and solutions.
1. What are the status of website rights reduction,
1, the main keywords ranking decline; for example, the original keywords in the home page, now suddenly dropped to dozens of pages or can’t find the ranking;
2, Baidu snapshot is not updated or snapshot date long ago;
3, included in the number of diminishing, there is no new page included
4, many long tail keywords ranking dropped
5 and PR decreased by
two, what causes the site to be dropped?
1, the stability of the server, not you are now access to normal, is stable, need 24 hours a day is stable, is the true stability.
2, regularly check the site or server is horse, even if you don’t put all the hanging pages deleted, otherwise there will be a large number of dead connection
3, a sensitive word appears on the content of the website;
4, changes in the title of the website, the title should not be too many or frequent changes, such as in the title to add or pile up a lot of strange words;
5, more than 30% web page changes, if you feel the need to enhance the user experience, can slowly change, reduce the reform momentum, extended cycle, so as to obtain by search engine (there was a case of Google LOGO color wrong, Google every day a little change, spent 45 days instead of the normal value, so as not to cause the user antipathy)
6, whether the website revision, content changes, whether the path changes, which is also a common reason for lowering power;
7, the external link weight of the website decreases or the quantity reduces, this needs us to insist to check the friend chain or check the number of the external connections every day;
8, keyword stuffing. Baidu attaches great importance to the user experience, so keyword stack is a fatal drop in power factors;
9, website over optimization, or use cheating means;
10, links exist in the K or be down the right of the site, the punishment of the site will lead to our site received implicated;
11, the website has a large collection of content or repeated excessive content of garbage;
three, the solution to the website’s right to drop:
1, adhere to regularly update the content of the website, increase content, originality and relevance;
2, optimize website code, change structure. Let the source code of web page be more concise and practical