in the network arena, appeared every kind of soft Wen, a lot of people think it is pure soft regard as worn-out shoes, website boast, increase website visibility, improve a website visibility approach. Especially in the webmaster forum often see "very helpless when it comes to all your soft, soft, the identification is completed, and this person is the" TMD ad ", it is the site of soft, can get some other" replies, I don’t know if they’re in that state of mind, "sour grapes?". A lot of netizens think so, soft text is rubbish. Look at it in a disdainful manner.
is soft, will pay special attention to the soft point, if it is in the hype person, company, product, then the name of the author of the article and they must not have any contact, otherwise easily by the reader as soft, speculation, indeed anyway is a kind of soft advertising, is a marketing tool, in China network lack of trust under the premise, users often put the soft to derogatory direction to think. But after all, the soft inside provided content, and not a little useful information or not, now users have such a mentality, than to find that this article is not soft, like how to show off their "Jin Jin fire", in fact, I personally feel, as a spectator, read an article to have a "absorb the essence and reject the dross" mentality, we can learn from the good place, should not be holding a differential mentality to read.
content is the core of soft text, soul. So, write the soft Wen, the most important thing is to write the content of the article, the content of the article should have three characteristics: practical, creative, easy to understand. The so-called utility, that is, you write articles of value for the reader, useful, can help readers. The article does not have to pursue flowery, the key is to be able to bring what value to readers, advertorial writing skills but also understand to shape the brand, is with your article to shape an image, this image is not only the people can also make products or a virtual image.
is a webmaster should be more careful thinking, why I is very hard every day in the update site, but only a few of the traffic, PR is also poor, every day looking forward to your site suddenly like Baidu famous. Maybe your failure is not that you don’t have to persevere, more is that you didn’t go to learn modestly, not to mine useful information from the others, even if it is a soft, it will also provide useful information. But we can only go to the identification of the old "fire gold" soft eyes, we should not be sentenced to death.
also pointed out: soft Wen is part of a promotion planning, should be the owners will learn the language. Languages like HTML, CSS, ASP. But now a lot of webmaster in see is soft when, scold a go, is direct shot, soft wen. I really don’t know why