in today’s rapid economic development, the rapid development of the apparel industry, the huge market demand to attract many businesses to join. However, for those who do not have the technology of the business, shop location is more troublesome work. As we all know, to open a clothing store, want to ensure the smooth operation, to attract the attention of many consumers, the site is to do a good job. Today, Xiaobian for you to introduce the seven site skills, hoping to help you start a business.
skills: follow competitors
1. determines the following object. To enter an area before the first investigation of the regional competitors, and select the location and you close and successful in. The following objects can be many. Because the location of any competitor is limited, it is impossible to cover all the appropriate values.
2. to store competitors as the center, around the location of the diffusion type. The diffusion area should be well controlled, and can not be narrowed (such as in the same building, next door or opposite) or expanded (such as the shopping area beyond the store), according to their specific situation.
3. ensure that a principle of the selected locations must have sufficient market capacity. Shenzhen King pastry chairman once said: "there are 50 McDonald’s, KFC in Shenzhen 45, king of noodles is now 30, more than and 20 points Yuyang Wang adjacent or against fast food. Where is the KFC, McDonald’s, where is the king of noodles."
and foreign fast food relative to shop, not just to compete. KFC, McDonald’s site investigation and demonstration of scientific and meticulous, the surrounding environment. Quantitative analysis of population density, population structure, road traffic, building facilities, etc……. Follow them."
skills two: follow the format complementary
some formats in the operation, service content is complementary, you can put the shop next to it, to bring customers a complete one-stop service. For example, in the stadium and next to the presence of other people to exercise the demand, you can provide catering, sports apparel retail, convenience stores or coffee drinks etc.. As in the tourist attractions next, you can open a restaurant, photo studio, photo shop, convenience store. Mobile phone charging services, souvenir shops, etc..
skills three: a lift location
if you have strong communication ability or have some connections, which can be closely linked to the company formed a strategic partnership with your business, not only the location cost less, and site security.
, for example, a domestic SPA and a well-known hotel chain cooperation, the two sides agreed that each of the chain hotels are rented at a lower price