Ocean Spray pays $10m to study health benefits of cranberriesPosted By: News Deskon: November 16, 2017In: Beverage, Health, IndustriesPrintEmailOcean Spray has announced it will invest more than $10 million over the next five years to research the cranberry’s antimicrobial benefit.The research will look into the role the fruit might play in helping to combat antimicrobial resistance. In addition, the cooperative will launch the Ocean Spray Cranberry Health Institute in 2018.Besides helping consumers meet their recommended daily intake of fruit, Ocean Spray said the fruit may reduce the occurrence of certain infections in the urinary tract and stomach, ‘as more than 50 years of well-documented research has shown’.To advance antibiotic stewardship education and training, the Ocean Spray Cranberry Health Institute has partnered with several third-party organisations, including the National Association of Directors of Nursing Administration (NADONA).The institute will provide a new annual award recognising the most progressive antibiotic stewardship programme nationally and an antibiotic stewardship leader nominated by their facility.Ocean Spray CEO Randy Papadellis said the cooperative is dedicated to finding ways to address global health issues.“With antibiotic resistance on track to kill more people than cancer, the World Health Organization has called on government sectors and society to take action on this serious threat to global public health,” he said. “We want to be sure that Ocean Spray does our part to look at all the components of this one-of-a-kind fruit and how it can contribute to whole-body health.”Chief clinical officer of NADONA Hudson Garrett added: “Antimicrobial resistance is the biggest public health crisis facing us globally. For example, E. coli, the cause of many UTIs, is proving extremely resistant to fluoroquinolone antibiotics, the most commonly prescribed treatment.“Identifying near-term solutions requires dedicated public-private partnerships like the new Cranberry Health Institute.”To help the Ocean Spray Cranberry Health Institute best understand the important role cranberries can play in preventing disease and supporting health, research is already underway with a collaboration between the Broad Institute, the Fred Hutchinson Cancer Research Center and Washington University’s Center for Women’s Infectious Disease Research.Ocean Spray is owned by more than 700 cranberry and grapefruit growers in the US, Canada and Chile. It employs more than 2,000 people and has almost 20 cranberry processing facilities.Share with your network: Tags: CranberriesOcean Spray
Huel adds coffee variant to its line of meal replacement powdersPosted By: News Deskon: April 26, 2018In: Food, Industries, Innovation, New productsPrintEmailUK-based powdered food producer Huel has boosted its range with the launch of a coffee-flavoured powder.Based upon the vanilla Huel, the powder has been created with the addition of roasted coffee whilst still offering a balance of protein, carbs, fibre and fat along with 26 essential vitamins and minerals.The brand said the coffee powder has a “nutritionally complete status” and is suitable as a breakfast replacement or for an afternoon boost.Huel, which was founded in 2015, said its powders provide the recommended daily intake of vitamins, removing the need to eat food.It has since appointed the former CEO of Australian breakfast brand Up&Go James McMaster as its new chief executive and has launched a line of granolas.In a statement, the brand said: “Realising that a number of Huelers were adding coffee to their Huel powder on a daily basis, Huel sought out to create their own blend. This new launch now offers Huel customers a new and exciting way to enjoy their coffee combined with a nutritious meal and the stimulating effects of caffeine.“Regular coffee consumption also has a number of added benefits from improving athletic performance allowing athletes to train harder and stronger to improving body composition and cognitive function.”The coffee powder is now available with a recommended retail price of £45 for a bag of 28 servings.Share with your network: Tags: Huelpowdered foodUK
CP Kelco plans pectin production capacity expansion at Danish sitePosted By: Contributoron: November 28, 2018In: Food, Industries, IngredientsPrintEmailHydrocolloids producer CP Kelco has announced plans to expand its pectin production capacity at its Lille Skensved, Denmark, facility by about 15%.The US-headquartered company said the move is in anticipation of continuing growth in global demand for naturally derived, sustainably produced ingredients.The investment will enhance market supply by 2019-2020 and is focused on increasing production of low methyl ester pectin, which is suited for products such as ambient drinking yogurts, jams, jellies and fruit preparations, CP Kelco said.Susanne Sörgel of CP Kelco said: “From a functional and clean label perspective, pectin is the stabilising and texturising ingredient of choice for many food and beverage companies, and we foresee continued increase in its demand and application, especially in emerging markets.“Over the years we have invested heavily to secure sustainable raw material supply and advance our pectin production capacity and capabilities to support global customers’ growth, while continuously innovating to improve product quality, minimise environmental impact and achieve new levels of sustainability.”Last month, CP Kelco released GENU Explorer Pectin ND-200, a texturising agent for neutral pH dairy desserts.The gelling agent is derived from pectin extracted from citrus fruit peels, and is suitable for use in dairy desserts such as panna cotta and crème desserts.Share with your network: Tags: CP KelcoDenmarkpectin
Twitter Opinion Report Twitter Reply •Transatlantic relationship at risk, says Nato chief 7 8 MrMans1 Share on Facebook MattBucks Share via Email A lot of US defence spending is effectively an economic subsidy. Nearly three million people are employed in the US defence industry, another two million in companies that support those companies. That’s not counting armed forces personnel. It provides a lot of skilled jobs and supports a fairly profitable export industry. Defence spending in the US isn’t as costly as many people think it is. Report Germany’s Angela Merkel and Donald Trump at the G7 summit. ‘At the political level, the ties that bind us are under strain.’Photograph: Yves Herman/Reuters Twitter Twitter Form400 Jeremn Christ on a bike… GeeDeeSea Report Topics Nato 5 6 Was it Putin’s idea to have the NSA tap Merkel’s phone during the Obama administration? Damn, that dude is good, controlling two administrations in a row. Of which
Podcast: Play in new window | Download193-07-22-16 StimtasticHey there! Welcome to Accessibility Minute, your weekly look at Assistive Technology, those clever tools and devices designed to help people who have difficulties with vision, mobility, hearing or other special needs!Are you familiar with “stimming behavior?” If you’ve tapped your pencil, bitten your nails, tapped your foot, etc.– you have exhibited this behavior. This behavior is often present with those with anxiety, ADHD, and especially those with autism. Many individuals with autism stim to help themselves manage anxiety, fear, anger and other negative emotions. It’s how they handle overwhelming sensory input (such as too much noise, light, heat, etc.) Stimtastic is a company offering affordable stim toys, chewable jewelry, and fidgets for anyone who stims!Stimtastic is founded by Cynthia Kim, an individual with autism, and said her company offers products to “celebrate stimming as a natural part of our lives.” If you read our blog, then you’ve probably already heard of Stimtastic. Whether you’re familiar or not, I wanted to highlight the company in this week’s Accessibility Minute to inform the world about the company and its cause.For more information, visit Stimtastic.Co.For more information, to read our blog, or to drop us a line, visit EasterSealsTech.com. That was your Accessibility Minute for this week! I¹m Laura Medcalf with the INDATA Project at Easter Seals Crossroads, in Indiana.Share this…TwitterFacebookPinterest1LinkedInEmailPrint RelatedStimtastic: Affordable toys for stimming behaviorJuly 15, 2015In “Autism”Top 5 Posts from 2016December 28, 2016In “Accessibility Reviews”8 Exciting Fidgets for AdultsFebruary 17, 2016In “Autism”
Share this…TwitterFacebookPinterestLinkedInEmailPrint RelatedATU161 – RESNA 2014 Conference CoverageJune 27, 2014In “Assistive Technology Update”ATU200 – Wade Wingler is interviewed by Danny Wayne in This Special Celebration of 200 Episodes of Assistive Technology UpdateMarch 27, 2015In “Assistive Technology Update”ATU288 – 2016 Holiday Shopping Episode – Part 2December 2, 2016In “Assistive Technology Update” I visited Wade Jackson Sr. to learn about the services he received through Easterseals Crossroads. I learned that in 2009, Wade was working three jobs. One of his jobs was working as a prep cook at Texas Roadhouse restaurant. After he finished the rush hour shift during the Christmas season at Texas Roadhouse, he got in his car and he could not see out of his windshield. He decided to drive to the gas station by looking out of the driver’s side window. He told me, “ I cleaned the window four times and could not get it cleaned”.The next day he went to his mother’s house to celebrate Christmas with his ten sisters and four brothers. He said, “ I was sitting at the table and I felt like everyone was looking at me. There was a light over the kitchen table and my sister said, “Don’t you see that spider coming down in front of you? You need to have an eye exam.”It was then he first realized that it might have been trouble with his vision, not a dirty windshield in his car, and scheduled an eye exam for the next day at Walmart. During the exam, Wade was told that he had Glaucoma and that the disease was pretty far advanced and he had a lot of fluid pressure in both eyes. Glaucoma is an eye condition that damages the optic nerve. It can cause blindness if untreated.Wade told me that he had worn steel toe boots into Walmart and as he was leaving with the devastating news that he had Glaucoma his boots set off the security alarm. He said that a security guard took him back into the recovery area because they thought he had stolen the boots. The security guard finally determined that Wade’s brand of boots did not come from their store and released him. Wade told me it was a terrible day that he will never forget.After the vision exam at Walmart, he went to see an eye specialist. He then had three surgeries trying to keep the pressure down in his eyes. Unfortunately, none of the surgeries worked. Wade told me, “All the sight that I have is just through a pin hole.” He has now formed cataracts on his pupils that cannot be laser removed because they are afraid that he would loose the last bit of sight that he does have. He has a lot of pain in his eyes. He told me that in addition to daily pain that the weather changes cause him a lot more pain.Wade told me the hardest thing about losing his vision was losing his license to drive. At the time I met with him, he has not been able to work because he is not able to drive and is in constant pain. When he lost his vision, he visited Vocational Rehabilitation (VR) to find out what resources might be available to him. Vocational Rehabilitation is a state agency that helps people with disabilities obtain or maintain employment.Vocational Rehabilitation first referred him to Bosma Enterprises to learn some independent living skills. He learned how to navigate his surroundings and they got him a lot of talking assistive technology devices such as a talking thermostat and a talking clock. VR then referred him to Easterseals Crossroads for an assistive technology evaluation.An assistive technology evaluation is a one-on-one evaluation to determine the appropriate assistive technology to meet an individual’s needs at home, work, or in the community. He was assigned to work with Rebecca Carpenter who is an Assistive Technology Specialist at Easter Seals Crossroads. Rebecca worked with Wade on how to access a computer and written material.Rebecca said, “I began working with Wade using ZoomText; however, I realized that this tool wasn’t the only one he would need so we supplemented with NVDA. Wade learned the keystrokes quickly and was excited to be able to correspond electronically to pay his bills. He also owned an iPhone, but was not familiar with the different options available to him, such as VoiceOver. I taught him the gestures and how to use Siri to schedule appointments, give weather information, search the web, et cetera. I think his favorite assistive technology item was the DaVinci CCTV. Watching his face light up as he was able to scan and read his bills without straining his eyes was one of my favorite moments while working with him.”ZoomText is a screen magnification software that enlarges and enhances everything on a computer screen. NVDA is an open source screen reader, which enables blind and visually impaired people to use a computer because it reads the text on the computer screen. DaVinci is a desktop video magnifier with an HD screen and text-to-speech device. It allows you to magnify anything put under the camera. Wade told me, “I was so thankful when Becca brought me the magnifier and installed it. He said, “my mail that I couldn’t read had been piling up all over the house and I can now read it with the DaVinci”Wade told me that all of the assistive technology he has received allows him to live independently. He loves to be able to read his mail independently. He also uses the VoiceOver on his iPhone for “almost everything”. He told me, “I couldn’t believe I could use my finger to run over the screen and have the apps read to me. I use my phone to do so many things.”Wade also has a PenFriend Voice Labeling System, which is an electronic device that can be programed to read labels that are attached to any item. Wade uses these labels all over his house and then holds the pen over the label to identify the item. He uses them for all the food cans in his kitchen and labels electronics such as his DVD player with different labels on the play, fast forward, and rewind functions.Not only did Wade have the assistive technology evaluation and training, he also received a computer from The INDATA Project’s Computer Reutilization program. This program takes in donated computers and gives them away for free to individuals in the state of Indiana who have a documented disability. Rebecca installed the ZoomText software that Vocational Rehabilitation purchased for Wade on that computer and he now also has the NVDA screen reader on that computer.Wade said, “Without BOSMA, Easterseals Crossroads, and Vocational Rehabilitation I could not have done anything. I would not have known any of this technology existed. I didn’t want to just sit in this apartment and do nothing. I know I have to learn something new that I can do now that I have a visual impairment.” He said, “ If it wasn’t for Becca, I wouldn’t have even thought twice about using a computer in this condition and now I am.” Wade is looking forward to continuing to learn how to use a computer so he can get comfortable enough to begin job hunting down the road.I asked Wade if he had any advice for our readers and he told me he would tell people, “Get your eyes checked regularly. I don’t’ wish this on anyone. It’s been really hard.” He went on to say, “I would find out what resources are available to you. You don’t just have to sit around doing nothing.”
Instagram Story Highlights are a powerful tool that can help companies attract new followers, increase overall sales and add value to their online profile. Internet marketing agency, fishbat, shares several creative ways business owners and managers can use Instagram Stories to showcase their company.Advertise Different Product Categories or Collections. Retailers or brands can group their Instagram Story Highlights according to different product categories or collections. For example, apparel companies can make separate Instagram Story Highlights for their men’s and women’s apparel. Brands can also make Instagram Story Highlights to reveal the arrival of new products, feature top selling products, or promote holiday lines. Remember to include a link to the specific product page so followers can easily find the product and make a purchase.Share Positive Customer Reviews. Use Instagram Story Highlights to share your company’s positive customer reviews. Look for users who are raving about your company online and take screenshots of their reactions. Ask if you have their permission to share it on your company’s official Instagram account. If they say yes, post the screenshots in an Instagram Story Highlight and tag them in it. Gather at least five to ten reviews and publish it with links to the exact products or services they mentioned so users can swipe up to be redirected to your website. This type of user-generated content can help boost sales and can improve your brand image since it will make your company seem more authentic and personable.Marketing Technology News: Video Conferencing Solutions Provider, IVCi, Shares Tips for Choosing the Best Video Wall Solution for Your SpaceCross Promote Other Social Media Channels. Instagram Story Highlights can also direct users to your other social media channels. Create an Instagram Story Highlight to promote a newly released YouTube video or a recent blog post from your company’s website. Mention your Facebook Group or add a link to a relevant Pinterest board. When you use Instagram Story Highlights to cross-promote different social media platforms, you can bring in additional web traffic and help your audience discover something new.Publish a Product Tutorial or Give Tips. Educate your followers on how to use a product or service by using an Instagram Story Highlight to publish an official tutorial. Develop a series of videos and photos that give step-by-step instructions. As users tap through the story, they will learn more about your products and how they can use it once they make a purchase. The tutorial or tips should be memorable, provide value and be relevant to your brand or industry.Showcase Sales and Promotions. Publicize an important sales promotion or campaign with several Instagram Story Highlights. Remember to add links to specific products that are on sale and provide additional information on how long the promotion will last. Include discount codes if available.Marketing Technology News: Userful Announces New Drag-and-Drop Command and Control Module for Visual Networking PlatformHighlight Upcoming Special Events and Partnerships. Businesses that partner with other brands or influencers can highlight their relationships by having them take over their Instagram Story Highlights for a certain amount of time. For example, an influencer can be in charge of curating different images and videos and create a collection for a day. Or another brand can take over your company’s Instagram Story Highlights for a whole week. Besides revealing brand partnerships, you can also use the Instagram feature to promote upcoming special events your company plans to attend or host.Give Followers More Background Information About Your Business. Your company can use Instagram Story Highlights to share more background information about the business. Share images that show everyday life at the corporate office or videos of team meetings can give your followers a behind-the-scenes glimpse into how the company operates behind the scenes. Create Instagram Story Highlights with links to specific employee bios or the website’s about page to help build trust with your followers.Marketing Technology News: CoreMedia Partners with Zilker Technology to Provide Roadmap to Help IBM Customers Optimize eCommerce Investments Tips on Creating Instagram Story Highlights to Showcase Your Local Business source( Fishbat) PRNewswireApril 22, 2019, 5:29 pmApril 22, 2019 fishbatInstagram StoryMarketing TechnologyMarketing Technology NewsNewsProduct CategoriesSocial Media Channels Previous ArticleThe Most Powerful CRM Software Powered by Fastbase is About to Launch in June for 50 million Google Analytics usersNext ArticleCellPoint Mobile Enables Viva Air to Become the First Airline in Latin America to Offer Apple Pay and Google Pay
Candy CrushClash of ClansJumpstart CampaignsMarketing Medicineonline marketingSocial Media Previous ArticleMobile App Users Expect Better App Search and Recommendation ExperienceNext ArticleSwrve Helps KeyPoint Credit Union Achieve 248% Growth in Monthly App Usage How to Use Interactive Quizzes as a Marketing Medicine to Jumpstart Campaigns? Boris PfeifferJune 6, 2019, 5:59 pmJune 6, 2019 In this hyper-shareable Social Media-driven world, people voraciously search for answers to seemingly innocuous questions. What breed of dog are you? What color is your personality? And of course, which Harry Potter House do you belong to?Quizzes are one of the most shared contents on all of Social Media – and have been for a while. Visual content is 40 times more likely to be shared on social media. When you consider the enormous popularity of sites such as Buzzfeed, this begins to make sense.Online Advertising is changing. Ad blockers are on the rise, potentially causing advertisers up to $40 billion in revenue loss this year. Adding further insult to injury is the rise of the deadly disease, “Banner Blindness”, where consumers are ignoring what they perceive to be advertisements at an increasing level. Clearly, additional strategies to combat these trends are needed.Savvy Digital Marketing using quizzes to reach audiences allows you to avoid many of these modern-day problems and have proven to be effective tools to monetize. Simply put, if your company is not using quizzes, you’re missing out on a marketing gold mine. Here’s why.Read More: SiriusDecisions Summit 2019 Takeaways: Enablement May Not be a Word, But It’s Growing NonethelessTaking Advantage of the Social Media-Driven WorldA side effect of Social Media is, lowered attention spans. People are simply less likely to engage with content and unwilling to spend more than a few minutes with it. It’s an unfortunate reality that having a “clickbait” title is oftentimes more important than the actual content. With the current trends, it’s more challenging than ever to increase page views for your site.Quizzes are a unique answer to these modern-day problems, engaging with the audience from the start while being perfectly tailored for lowered attention spans. A well-designed quiz – which can include content ranging from personality tests to surveys to polls – is fun and interactive for the user in a bite-sized, quick to complete format.Many users, especially those on mobile devices, look for content to fill in the downtime between commercials or while waiting for a friend. Look no further than popular games such as Candy Crush or Clash of Clans, which are designed to be played no more than a few minutes at a time. Quizzes are designed in a similar manner: A well-tailored quiz should take no longer than three minutes – short and sweet, so the user doesn’t feel overwhelmed by a time-consuming endeavor.The ultimate goal is to get the person to share the results of their quiz to their followers, increasing the number of people viewing your site in a potentially endless chain of shares. Well-designed quizzes hold a high virality – meaning they have a high likelihood of being shared. Quizzes allow you to take advantage of our societal inclination towards virality to increase the page views on your site.When people share content on Social Media, they typically want to appear either humorous or intelligent to their followers. By designing your quiz results in this fashion – to either make their followers laugh or be impressed – the likelihood of it being shared is increased. In fact, there is a whole industry of freelancers who specialize in writing witty quiz results geared towards increasing page views.Getting Those LeadsAnother important component of quizzes is their effect on garnering leads for your company. Collecting the name, email and other information from interested leads is an essential marketing channel for businesses – and works especially well with quizzes. Why? Showing a lead generation form during the quiz before the results work well – the user is emotionally invested after answering questions and more likely to give their contact information in order to continue onward to their results.The email opt-in rate, or the percentage of people who give their email through a specific campaign, is critical in Digital Marketing. Quizzes can often get a 40 percent email opt-in rate – up to 20 times the average opt-in rate for all other campaigns.Of course, there is an art to this; you can’t just blatantly ask for the information. Mandatory lead-in forms to gain access to the quiz results have been proven to drastically lower the user response. In fact, you are more likely to receive an obviously fake email than a real one, as the user simply wants to receive the results of the quiz. Optional lead-in forms offering some kind of benefit – for example, a free consultation around their quiz results – are a much better way to gain user engagement.Quizzes also allow you to gain information about the customer in real-time in order to better suit their needs. It’s quite simple – instead of guessing what a customer needs, why not simply ask them?Take, for instance, a customer entering an e-commerce site that specializes in selling sports shoes. In order to more specifically market their products, the company will need to know more information about the customer – are they interested in running shoes, basketball shoes, or tennis shoes? A quiz can be geared towards gathering this information without being too forward with the customer. At the end of the short quiz, a lead generation form collects the data and the marketing team is able to send them much more detailed information tailored to each lead’s taste in shoes.Read More: The Three Promises Every Marketer Must MakeContinued Compatibility with Traditional Online MarketingQuizzes also allow for monetization in the form of in-quiz ads. This is one of the most traditional of ways to monetize and typically works due to the emotional connection that a consumer has to a quiz after spending three to five minutes answering questions.Hulu has perfected this in the video streaming industry, knowing that consumers are willing to wait the allotted time in order to finish watching their current program. The same works after devoting time to completing a quiz – you’re not just going to walk away before learning which Hunger Games character you are, are you?Another way to monetize with ads is to include a “call-to-action” button with a link to a relevant item. Banner blindness may be a disease, but with quizzes it is treatable. Going back to the sports shoe example, a link could go directly to a purchase screen for a specific shoe, depending on the results of the quiz. These tend to have great engagement rates from the customers.Millennials and the rapidly advancing Generation Z are warier than ever of online advertisements. In order to jumpstart your Online Marketing, an interactive, engaging quiz experience can be the best medicine – for both the customer and the marketer alike.Read More: Customer Experience 2020: Personalization is Key
Silverdraft Announces Elizabeth Baron as Their VP of Immersive Solutions PRNewswireJuly 12, 2019, 3:36 pmJuly 12, 2019 Silverdraft announced Elizabeth Baron has been named VP of Immersive Solutions of the tech company that focuses on the use of disruptive technology solutions to solve workflow and visualization challenges.“We are absolutely thrilled and excited that Elizabeth has joined our team. Her experience and technology trailblazing spirit is a perfect match for the Silverdraft team. As an extension of our customer’s engineering and technology teams, we provide the pathway to tackling workflow challenges and significantly lowering time to market,” says Amy Gile, CEO of SilverdraftBaron comes to Silverdraft after spending 30 years working on visualization and immersive technology for Ford Motor Company. Throughout her tenure she spent her time developing multiple immersive realities using AR/VR/MR to provide information in context to the design studio, multiple engineering teams, UX developers, and CAE analysts. Baron realized several industry firsts, including actionable haptics for immersive virtual-physical interaction and real-time ray-tracing in 4k, in immersive environments, plus several XR applications to evaluate at-scale vehicle proposals.Marketing Technology News: Digital Communication Tools Leave Many Workers Feeling Squeezed out by Tech-Savvy ColleaguesThe addition of Baron comes as Silverdraft continues to develop growth strategies that enable supercomputing in a compact and affordable way. Already a key provider in visualization solutions in Automotive, AEC, and other industries, Elizabeth Baron’s extensive knowledge and experience will play a strategic role in supporting and enabling customers to implement and stay ahead of the technology curve.Elizabeth Baron says, “I have worked with the Silverdraft team on previous projects, including showcasing immersive real-time ray tracing in 4k, and I am impressed with their unique ability to understand and solve key challenges with solutions that span across multiple organizations. I am elated to join the Silverdraft team. I am confident that together we can empower our clients to streamline their visualization workflows and increase ROI by enabling synergy between knowledge and insight.”Marketing Technology News: LivePerson Wins 2019 Artificial Intelligence Breakthrough AwardBaron received her Bachelor of Science degree in Computer Aided-Design Programming from Eastern Michigan University, and later became Six Sigma Black Belt qualified. At Ford, she received the Company’s highest individual technical honor, the Haren Gandhi Research and Innovation Award. This award honored her innovations in immersive visualization and her technical leadership at Ford and for the industry.Marketing Technology News: Selligent Marketing Cloud Study Reveal Digital Marketers Struggle to Deliver Consistent Omnichannel Experiences AR/VR/MRImmersive SolutionsMarketing Technology NewsNewsSilverdraft Previous ArticleMicrosoft Announces Investments to Broaden Opportunities for PartnersNext ArticleIf Social Media Platforms Are Pledging to Not Sell Your Personal Data, Why Are They Still Collecting It?
Clifford Brings Nearly 20 Years of Operational Finance Experience and Leadership in SAAS Business Model TransformationSurveyMonkey, a leading global survey software company, announced that Debbie Clifford will join its leadership team on July 8 as chief financial officer. In her new role, Clifford will oversee all aspects of finance including financial strategy, planning and analysis, accounting, tax, treasury, and investor relations, in addition to strategic planning and corporate development. With the addition of Clifford, the majority of SurveyMonkey’s executive team members will be women.Clifford spent the past 13 years in several finance positions at design software company Autodesk, which generates $2.5B+ in annual revenue across its more than 9,000-employee organization. Most recently serving as vice president of financial planning and analysis, Clifford led the finance effort at Autodesk during its strategic business model transformation into the healthy growing, highly profitable large cap business it is today. She was also actively involved in strategic acquisitions and investor relations. Prior to Autodesk, she held positions at Virage, Inc. and Ernst & Young.Marketing Technology News: Pixability Hires Ex-Google Executive Chris Woods as Chief Revenue Officer“Debbie is a highly respected finance executive whose leadership and operational rigor will be critical as we accelerate our enterprise and international expansion efforts,” said Zander Lurie, chief executive officer at SurveyMonkey. “As one of the key architects of Autodesk’s SaaS transformation, Debbie’s experience and skillset will complement our seasoned executive team as we deepen our relationships with thousands of enterprise customers with new products and growth strategies.”“I’m delighted to join the team at SurveyMonkey, a company focused on helping organizations turn feedback into actionable insights,” said Clifford. “This is an exciting time as the company capitalizes on its massive footprint to accelerate growth, and I look forward to working with this smart, diverse team to ensure strong financial execution that creates value for customers, employees and shareholders.”Marketing Technology News: Aware Ads Announces Strategic Acquisition of the Assets of AppThisClifford serves on the boards of Harmonic, a video technology and services company, and GeoHazards International, a disaster prevention organization. She holds a Bachelor of Arts in Political Science from the University of California Los Angeles, and a Masters in Business Administration from Stanford Graduate School of Business.Marketing Technology News: Okta Drives Modern Identity Solutions for Major League Baseball’s Millions of Fans and Zoom’s Fast-Growing Workforce SurveyMonkey Hires Autodesk Executive Debbie Clifford as Its New Chief Financial Officer PRNewswireJune 4, 2019, 4:46 pmJune 4, 2019 AutodeskDebbie Cliffordglobal survey softwareMarketing TechnologyNewsSaaS transformationSurveyMonkey Previous ArticleUniserve Announces the Appointment of Owen Morley as Chief Technology OfficerNext ArticleSnapLogic Announces Strategic Partnership with Solita in the Nordics
Signaling Continued Growth, Spotx Hires Former Rakuten Marketing CTO to Lead New Salt Lake City OfficeSpotX, the leading global video advertising and monetization platform, announced the appointment of Dr. Neal Richter as its first Chief Scientist. Richter will head up SpotX’s new Salt Lake City, Utah office which will serve as a hub for research and development teams. Reporting directly to J. Allen Dove, SpotX’s Chief Technology Officer (CTO), Richter will invest in SpotX data science and machine learning efforts as well as the greater RTL Group’s work in artificial intelligence.Along with growing the Utah-based team, Richter will be responsible for assessing the company’s data science needs across the SpotX platform by designing, refining and implementing various models to build on the work that SpotX has already accomplished. Leveraging his expertise in artificial intelligence and machine learning, Richter will collaborate with SpotX’s Product Team to employ those technologies to streamline workflows from product ideation to deployment. Specific areas of focus for Richter will include market dynamics and intelligence, audience data, forecasting, x-device measurement, platform efficiency algorithms as well as fraud detection and prevention.Marketing Technology News: Net Element Launches Blade, Fully-Automated, Artificial Intelligence-Powered Underwriting Solution with Predictive Scoring“At SpotX, we view data as the glue that ties together our key initiatives across online video, over-the-top, connected TV, and linear TV,” said J. Allen Dove, CTO at SpotX. “Neal’s expertise in data, artificial intelligence and machine learning, along with his deep knowledge of the online advertising space, will allow him to supercharge our ability to achieve our goals of better connecting TV and digital video on behalf of media owners and buyers around the globe.”Joining SpotX with 20 years of experience in software development and data science, Richter holds 10 patents and has published more than 15 academic papers on machine learning and artificial intelligence. He was also recently elected chairperson of the IAB Tech Lab and has contributed to the early development of the OpenRTB protocol, OpenRTB Native, Ads.txt, Ads.cert, Sellers.json and other industry standards, alongside SpotX CTO J. Allen Dove. Prior to his new role at SpotX, Richter served as CTO of Rakuten Marketing where he oversaw technology and data science teams across programmatic and affiliate systems.Marketing Technology News: Consumers Reluctant to Swap Passwords for Biometrics for Fear of Identity Fraud“I’m excited to work with such a renowned video advertising and monetization platform to refine its artificial intelligence and machine learning strategy,” said Richter. “Video content consumption and advertising is rapidly evolving, SpotX is already leading the pack in solutions and I’m glad to be part of the revolution.”As video advertising technology continues to advance, SpotX recognizes the benefits of adopting a greater artificial intelligence and machine learning strategy by leveraging data science to inform its business analytics. Touting this pivot in strategy, Richter and Dove will be representing SpotX in various industry groups and organizations.Marketing Technology News: Upland Software Acquires Kapost, Raises Guidance Dr. Neal RichterMarketing Technology Newsmonetization platformNewsSpotXvideo advertising Previous ArticleKetchum Introduces Reputation Management and Public Affairs Expertise for Trade Associations and NonprofitsNext ArticleFormstack Announces Key Hires Joan Lavis, Rob Wiley and Nathan Sinsabaugh SpotX Appoints First Ever Chief Scientist and Opens 27th Office PRNewswireJune 6, 2019, 1:46 pmJune 6, 2019
With the growth of Business Intelligence (BI) and Analytics, dashboards are now pervasive and considered commonplace in the modern enterprise. We see them visualizing information for every type of organization, across every industry. They are embedded in websites, and they even (on occasion) make cameos in movies. Despite its ubiquity, the day of the dashboard as a static, stand-alone technology is quickly coming to an end. On the continuum between minds and machines, they are overly reliant on human inputs and are constrained by such elements. Yesterday’s dashboards are being upgraded with Artificial Intelligence and Machine Learning algorithms that transform them into dynamic tools—they are now able to use AI-powered recommendations to ensure that the intelligence being delivered to users across the entire enterprise is both relevant and actionable.Read More: GDPR Compliance: Decoding The Mood A Year LaterRecommendations Are Already PervasiveRecommendations are already pervasive in our everyday lives—impacting everything from the way we select a movie to what gadgets we buy online. Netflix uses a complex Machine Learning algorithm to recommend new shows and movies based on user demographics and previously watched content. Travel apps like Hopper and Travelocity recommend the best time to purchase flights for the lowest fare. And the global leader in retail, Amazon, has integrated recommendations into nearly every aspect of the purchasing process. These types of recommendations work to personalize the consumer experience—improving engagement levels and boosting loyalty.As this type of recommendation becomes more and more common, businesses are adopting AI-driven recommendations internally, too. For example, NBC uses algorithms to recommend not only which ads to show customers, but where to place them on a webpage. Another example of this type of enterprise recommendation is IBM’s Watson Marketing, which can use consumer demographic and social behavior data to recommend customer outreach programs for marketing departments.Read More: Navigating GDPR: Preparing for What’s to ComeRecommendations in BI?Aside from Machine Learning applications, what can recommendations do for the BI and Analytics industry? For starters, it can speed up the process of finding insights and make creating dashboards and charts more accessible to every business user in an organization—even those without particular data skillsets. For example, recommendations implemented in a dashboard could immediately analyze the data and suggest suitable charts for visualizing important KPIs, all with zero clicks.Natural language processing (NLP) can also be used to create recommendations. With Natural Language querying, users can ask questions about their data in dossiers and receive answers in the form of new visualizations. Analysts can also quickly gain insights through dossier recommendations, which suggest dossiers authored by other users within an organization who have used similar metrics and attributes in their dashboards.Building on the momentum achieved so far, AI-powered improvements will only continue to revolutionize dashboarding and BI.Read More: Key Social Media Monetization Tactics for Mobile-First Gaming Brands AIanalyticsBusiness IntelligenceNetflixNew DashboardsNLP Previous ArticleCoSchedule Launches Marketing Suite to Transform the Way Marketers WorkNext ArticleSpotX and Mediaocean Announce Integration Giving TV Buyers Direct Pipeline to Premium Video Supply Recommendations Are the New Dashboards Hugh OwenJune 25, 2019, 9:00 amJune 21, 2019
Over 70% of Singaporean Respondents Open to Ad-Funded Subscription Video On-Demand (Svod) Service at a Reduced PriceBrightcove Inc., the leading global provider of cloud services for video, published its annual OTT TV market study for Asia, The 2019 Asia OTT Research Report, conducted with research partner YouGov, a global public opinion and data company.The study polled 9,000 participants across nine countries in Asia, including 1,000 consumers in Singapore. The survey was designed to uncover insights into consumer preferences around OTT services, including subscription tiers and motivators driving subscriptions; how much consumers are willing to pay; their tolerance to advertising and ad-supported subscriptions; and openness to a shoppable TV experience post-programming. The report is co-sponsored by Evergent, a leading provider of cloud-based, user lifecycle management solutions for video service providers; and SpotX, a leading global video advertising and monetisation platform.Marketing Technology News: Taptica International Rebrand Reflects Video Advertising LeadershipKey findings for Singapore include:47% of ‘Lapsed’ respondents are planning to sign-up for OTT services again in the future.The top three reasons for respondents subscribing to multiple OTT services were: content not being available on any single OTT service (47%), the desire for more content options (45%), and to satisfy content needs for their family (35%).Thinking about the future, 31% of respondents in Singapore want to pay nothing and watch ads as a trade-off to consuming content, 19% elected to pay nothing and watch no ads, and 17% would like to pay a higher fee to not see ads.When asked how much would respondents be willing to pay for OTT services, 24% of respondents stated less than USD $1 per month, 22% would pay USD $1–$4 per month, and 25% would pay USD $5–$9 per month.30% of respondents in Singapore found one ad as an acceptable advertising load per ad break and 20% were open to two ads per break.58% of respondents said they might be open to a hybrid model, where reduced monthly subscription packages also serve ads — depending on the price, whereas 19% said they would definitely sign up, representing a potential market size of 77% of respondents polled favouring this option.Offline downloads (45%), using less mobile data when streaming (42%) and access on mobile (40%) were the top three OTT service features most wanted by respondents in Singapore.When asked if respondents would be open to purchasing product as seen on TV, 61% of respondents were receptive to the idea of shoppable TV.Marketing Technology News: Selligent Marketing Cloud Study Reveal Digital Marketers Struggle to Deliver Consistent Omnichannel ExperiencesGreg Armshaw, Head of Sales, Asia, at Brightcove said, “Our research findings show that Singaporeans are more price sensitive than any other consumers in the region. Price sensitivity could be due to being wary about incremental costs to subscribe to OTT services. OTT TV service providers in Singapore need to focus on not just a compelling content library but also price plans with high level of flexibility to opt-in and out of subscriptions with ease. At Brightcove, we consult with media organizations of all sizes about how to succeed in local markets, as well as provide insights into what kind of customized OTT monetisation strategies would work best in specific markets.”Marketing Technology News: LivePerson Wins 2019 Artificial Intelligence Breakthrough Award Brightcove Publishes Over-the-Top (OTT) TV Research with Insights on Adoption, Payment, and Advertising Preferences in Singapore PRNewswireJuly 3, 2019, 4:37 pmJuly 3, 2019 brightcoveEvergentMarketing TechnologyNewsOTT Research ReportOTT TVYouGov Previous ArticleKlarna and BigCommerce Expand Partnership GloballyNext ArticleOptmyzr Announces Release of Campaign Automator
2019 lok sabha electionsAkshay Kumarpm narendra modi First Published: April 23, 2019, 8:43 PM IST New Delhi: Akshay Kumar on Tuesday put out a teaser to his interview with Prime Minister Narendra Modi, a day after the actor created a frenzy with an announcement that said he was “getting into an uncharted territory”. The declaration on Twitter had led many to believe that he was taking a political plunge, like several other actors.Calling the interview “candid and completely non-political”, Kumar said it was a privilege to have sat down with the prime minister. “While the whole country is talking elections and politics, here’s a breather. Privileged to have done this candid and COMPLETELY NON POLITICAL freewheeling conversation with our PM @narendramodi. Watch it at 9AM tomorrow via @ANI for some lesser known facts about him!”In the 24-second teaser Kumar uploaded to his Twitter account, he can be seen sitting beside Modi in a well-furnished verandah at Delhi’s 7, Lok Kalyan Marg, which is the Prime Minister’s official residence.The clip starts with Kumar asking Modi whether he would prefer living at home with his mother, brother and other relatives. To which Modi replies: “I left everyone when I was a very young child. For instance, my mother used to tell me: why do you waste time behind me?”While the whole country is talking elections and politics, here’s a breather. Privileged to have done this candid and COMPLETELY NON POLITICAL freewheeling conversation with our PM @narendramodi . Watch it at 9AM tomorrow via @ANI for some lesser known facts about him! pic.twitter.com/Owji9xL9zn— Akshay Kumar (@akshaykumar) April 23, 2019Modi in a tweet hinted that the conversation was about topics other than politics and elections. “I’m sure people would like watching our conversation,” he said.Dear @akshaykumar, it was good talking to you about everything, except politics and elections :)I’m sure people would like watching our conversation. https://t.co/4iyZS1n2rN— Chowkidar Narendra Modi (@narendramodi) April 23, 2019Kumar on Monday quashed allegations that he was contesting elections after his previous tweet had generated much enthusiasm and led to speculation that he could make his political debut. In the run-up to the Lok Sabha elections, actor Urmila Matondkar joined the Congress. The party has fielded her from Mumbai North constituency. On Tuesday, actor Sunny Deol joined the BJP a few days after meeting party president Amit Shah. He has been fielded from Gurdaspur in Punjab.
New Delhi: Hours after a Bihar court granted him bail in a poll code violation case for making controversial remarks against the Muslim community, Union minister Giriraj Singh Tuesday made another provocative statement.In an apparent reference to the controversial Malayalam movie, the minister said anybody can make a film like Sexy Durga but nobody has the courage to make one on Prophet Mohammed or Fatima. Addressing a public meeting in support of BJP’s South Delhi candidate Ramesh Bidhuri, the minister also used a Hindi slur against Aam Aadmi Party leader and Delhi Chief Minister Arvind Kejriwal.Giriraj Singh charged that Kejriwal is part of the tukde tukde gang and is stalling the prosecution of formerJ awaharlal Nehru University student leader Kanhaiya Kumar in a sedition case.The minister who is the BJP candidate for Bihar’s Begusarai seat, from where Kanhaiya Kumar too is contesting the Lok Sabha elections, said the BJP will set this right when it comes to power.Earlier in the day, the minister surrendered before the court of the Chief Judicial Magistrate in Begusarai and was granted bail in the poll violation case.The Election Commission had issued a show cause notice to Giriraj Singh over his anti-Muslim remarks at an election rally. I didn’t say any such thing in Begusarai, still a case was registered against me. I just said that the slogan Vande Mataram made India independent. I said the country will show the door to any person who can’t chant Vande Mataram, he said at the meeting in Delhi.The Hindus were abused in Begusarai. Some people said Hindus eat beef and drink liquor at night. I informed the Election Commission, but it too didn’t take action, the minister said. Abusing Hindus has become a habit for some people, he said.Referring to the movie that was later released as S Durga, he said if he would send to hell anyone who referred to his mother or sister in such terms. Giriraj Singh also mentioned the burqa ban in Sri Lanka after the recent terror attacks there. bihargiriraj singhLok Sabha elections 2019prophet mohammed First Published: May 8, 2019, 12:00 AM IST
LeilaDirectors: Deepa Mehta, Shanker Raman and Pawan KumarCast: Huma Qureshi, Rahul Khanna, Siddharth, Arif Zakaria, Seema Biswas, Sanjay Suri What if you woke up in a world where fresh air and clean water were the biggest luxuries? What if you were forced to submit to a totalitarian government that segregates people based on caste, religion and economic status? What if your child is taken away from you because his parents are from different communities?Netflix’s Leila raises these questions, and more.The miniseries shows a world where religious fanaticism, extremism and progress in science can make a deadly combination which can place your life completely in control of the state and its beliefs. The medieval, conservative and regressive ideals of this totalitarian government robs the people of a basic human right – the freedom to choose. Leila is set in the year 2047, in a fictional nation called Aryavarta, which is completely under the control of its leader, Dr Joshi (Sanjay Suri). The motto of this nation is peace by segregation. Cities are divided into sectors with sky-high walls. Each sector has one community, free to practice their beliefs, but not free to build a relationship with anyone from another caste or religion.Beyond the high walls of Aryavarta are the Doosh, who live in the Basti. They are not allowed inside Aryavarta, have to scrounge for clean water and live in filthy conditions amid huge piles of garbage. A constant cloud of haze hangs on Aryavarta, a sign of extreme pollution. The clouds shower black droplets of rain. Shalini Pathak (Huma Qureshi), a member of the topmost strata, watches her life change overnight as her Muslim husband (Rahul Khanna) is lynched in their own home and her daughter is snatched from her because she is of mixed blood. Thus begins Shalini’s journey of bondage, struggle and protest as she sets out to look for her daughter and ends up joining the rebels against the totalitarian government.What the series lacks in terms of pace and thrill, more than makes up for in its mise en scène and premise. Huma is thankfully measured in her delivery, considering the camera focuses on her for most part of the series. In some parts, it feels as if the storytellers focused so much on the ideals and premise of the show, that some areas of progress in science were overlooked. For example, you’d expect the automobile sector to make way more progress in 2047 than just fit cars with a futuristic sound when the doors close. The buses and public transport vehicles look uncomfortably basic. You will be reminded of Hunger Games and In Time in the economic categorisation in this dystopian world. The scenes of Huma in the women’s purification centre – with their uniform clothing, ritualistic life – are visual and thematic reminders of The Handmaid’s Tale. So, this adaptation of Prayaag Akbar’s novel of the same name is not entirely unique in its creation of a dystopian world. The context is Indianised, of course, and exaggerated to create an authoritarian set-up.The scariest part about Leila isn’t the oppression and lack of choice in the name of peace and progress, it is the realisation that it’s a world not too far from reality. Most of the ideals that this fictional nation propagates are frighteningly familiar. The lines between fiction and reality are often blurred.The dictatorship is formed because social order has broken down following severe air pollution and depletion of water resources. Which makes Leila a harsh reminder that if consumption of natural resources aren’t controlled, if we continue to pollute our nature, then one day we might have to pay a heavy price to have our taps running. Clean water, fresh air and freedom will be luxuries only a few can afford. Leila’s world is imaginary, but not impossible. 2047 is just 28 years away.Rating: 3.5/5Follow @News18Movies for more Arif ZakariaAryavartaDeepa MehtaHuma Qureshi First Published: June 15, 2019, 3:46 PM IST
andhra pradesh assembly election 2019andhra-pradesh-assembly-elections-2019chandrashekar raoJagan Mohan Reddy First Published: May 25, 2019, 1:23 PM IST Hyderabad: After landslide victory in Andhra Pradesh assembly election, YSR Congress party president Jagan Mohan Reddy was elected as leader of the legislature party on Saturday.At a meeting in Amaravati, party MLA Botcha Satya Narayana proposed the resolution and other senior leaders Dharmana Prasad Rao and Buggana Rakendranath Reddy supported the resolution. The lawmakers will soon submit the copy of the resolution to governor ESL Narasimhan in Hyderabad. After constitutional formalities, Narasimhan will ask Jagan to form the government. The YSRCP chief has decided to take the oath on May 30.After being elected head of the legislature party, Jagan said, “We have to fix the target to win the 2024 elections from now itself. We have to give good governance to the people and win everyone’s support.”Hitting out at TDP, the leader said, “Naidu’s party took away our 23 MLAs and three MPs with money and political power. But today they stand nowhere.”Jagan will arrive in Hyderabad by evening and meet governor Narasimhan and Telangana Chief Minister K Chandrashekar Rao as courtesy call. The two leaders are likely to discuss their role and plan of action in national politics.The YSRCP chief will go to Delhi on Sunday and meet Prime Minister Narendra Modi in the afternoon.
New Delhi: The Modi government’s aim to provide a fillip to traditional alternative medicine reflected in the Union Budget 2019-20 Friday as the AYUSH Ministry saw around 15 per cent hike in budgetary allocation from the last fiscal.An outlay of Rs 1,939.76 crore has been earmarked for the Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) sector in the current financial, an increase of 14.59 per cent over the revised estimates of Rs 1,692.77 crore of the last fiscal. The government allocated Rs 40 crore for the All India Institute of Ayurveda, New Delhi, for financial year 2019-2020, while Rs 50 crore was earmarked for the National Institute of Homoeopathy in Kolkata.For strengthening of AYUSH Delivery Systems, the Centre granted Rs 92.31 crore. The government had earmarked budget estimates of Rs 71.36 crore in 2018-19 which was later revised and increased to Rs 101.86 crore.Strengthening of AYUSH Delivery Systems include assistance to accredited AYUSH Centres, Central Drug Controller for AYUSH, development of common facilities for AYUSH Industry Clusters and promotion of international cooperation.The funds earmarked for statutory and regulatory bodies — Central Council of Homeopathy and Central Council of Indian Medicine — is Rs 8.90 crore compared to the revised estimates of Rs 8.89 crore in the last fiscal. Autonomous bodies — Central Council for Research in Ayurvedic Sciences, Central Council for Research in Homeopathy and Central Council for Research in Unani Medicine — were allocated Rs 292.31 crore, Rs 118.53 crore and 152.65 crore, respectively. alternative medicineAYUSH ministrybudget 2019homeopathy First Published: July 5, 2019, 9:52 PM IST
Over the past couple of weeks I’ve begun playing Pokemon GO again after not playing for a few months. I’ve kept the app – mostly because I write about Pokemon GO pretty often here on SlashGear – but I’d quit playing for the most part for the past few months. Now that the latest update to Pokemon GO has changed the way the Pokemon Gym is run, the game is entirely entertaining once more. Tell your kids, tell your wife, tell your husband, because it’s fun up in here again. Story TimelinePokemon GO Raid Distance and new Promo Codes [Try these!]Exclusive: SHINY Pikachu coming to Pokemon GONew Pokemon GO Update with Anniversary Event! [APK download]Pokemon GO Update’s RAID Bug: a glitch is stealing monsters! This latest update to Pokemon GO enacts a set of changes to the Pokemon Gym system that change the way the game is played. Instead of stacking up 10 Pokemon to rule a gym essentially forever, the new system encourages change-outs. The new system encourages battles and forces players to submit a variety of Pokemon to defend each Gym.Where the game was dominated by cheaters and hardcore players before, now the game is open and accepting of players of all sizes. Take a peek at a local Pokemon Gym and there’s a distinct possibility that a Pokemon under CP 1000 will be there. It’s a place where we no longer need the Joker Gang, basically. The latest update also brings out the team-based battle action in the form of RAID Battles. This sort of battle has several Pokemon GO trainers battling against a single mega-sized Pokemon. Once that Pokemon is defeated, the whole bunch of trainers get rewards and a chance to capture the Pokemon they’ve battled (in normal size, not quite mega-size). The push for a new Gym system is complete – and each time a user heads to a gym there’s a reward, even if they do not want to take part in a battle. Users can choose to spin the Gym like a Pokestop and/or give berries to Pokemon defending said gym – this also gives the user rewards. New items have been introduced, and more are on the way.Give Pokemon GO a try again if you’ve quit over this past winter or spring – it’s worth the effort. Today being the 1-year anniversary of Pokemon GO’s initial release, it’s the perfect time to get back in the mood to catch em all. Also have a peek at our @TeamPokemonGO Twitter portal for Pokemon GO leaks, tricks, and meme-time fun all the time.